Should every clinic split budget the same way?
No. Search demand, competition, and treatment mix change the split.
A good budget plan protects learning. It leaves room for high-intent search, demand creation, creative testing, and follow-up.
Send the clinic-owner version: whether the next issue is budget size, channel noise, weak tracking, or accepted-case economics.
No. Search demand, competition, and treatment mix change the split.
Scale after serious patient inquiries and booked consults are consistent.
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