Why not use cost per lead?
Cost per lead misses show rate, treatment fit, and case value. ROI needs the full path.
Implant campaigns should be judged by opportunities and case value, not cheap leads alone.
Send the practical clinic version: which page, proof, follow-up, or budget issue is most likely blocking serious implant consults.
Cost per lead misses show rate, treatment fit, and case value. ROI needs the full path.
No. It is a planning estimate for clinics comparing campaign economics.
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