What to benchmark first
Track qualified rate, reachable rate, booked consult rate, show rate, and accepted treatment value before judging a campaign by cost per lead.
Implant campaigns need a quality benchmark before the clinic decides whether leads are good, bad, or simply under-followed.
המדדים הם כיווניים וצריך לאמת אותם מול השוק, ההצעה, מהירות הפולואפ וכלכלת הטיפולים של כל מרפאה.

Track qualified rate, reachable rate, booked consult rate, show rate, and accepted treatment value before judging a campaign by cost per lead.
Market competition, treatment offer, financing, response speed, and doctor positioning all change what a healthy benchmark looks like.
Use them as planning ranges, then validate them inside each market before increasing spend.
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