Questions to ask
Ask how the agency defines a qualified opportunity, how it handles rejected leads, what proof it can show, whether reporting continues after the form, and how SEO and paid ads share learning.
לפני חתימה עם סוכנות, בדקו איך היא מגדירה הזדמנות איכותית, מה היא מדווחת אחרי הטופס ואיך היא משתפרת מלידים שהתקבלו או נדחו.
המדדים הם כיווניים וצריך לאמת אותם מול השוק, ההצעה, מהירות הפולואפ וכלכלת הטיפולים של כל מרפאה.
Ask how the agency defines a qualified opportunity, how it handles rejected leads, what proof it can show, whether reporting continues after the form, and how SEO and paid ads share learning.
A strong partner can explain treatment economics, channel roles, creative testing, landing-page conversion, lead filtering, follow-up support, and market-level constraints.
Avoid vague guarantees, vanity ranking reports, cheap shared leads, no proof examples, no attribution fields, and a refusal to discuss what happens after the lead arrives.
Ask how they define and report a qualified opportunity. If the answer stops at leads or clicks, the clinic will struggle to judge ROI.
Be careful with guarantees. Strong partners can explain process, proof, and caveats, but no one controls every market, patient, and follow-up outcome.
Expect reporting on source, spend, lead quality, reachability, booked consults, show rate, rejected reasons, and accepted treatment value where available.
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