What counts
Count qualified opportunities, booked consults, shows, accepted treatment, and production value tied to the campaign or organic page. Include source, treatment focus, and market.
מדד ROI
מדד ROI לשיווק דנטלי
ROI בשיווק דנטלי צריך להימדד אחרי הליד, כי קליקים וטפסים לא מוכיחים שנוצר טיפול רווחי.
המדדים הם כיווניים וצריך לאמת אותם מול השוק, ההצעה, מהירות הפולואפ וכלכלת הטיפולים של כל מרפאה.
What does not count
Do not count raw clicks, unreachable forms, junk inquiries, unbooked consults, or inflated projected value as ROI. These can be diagnostics, but they are not revenue.
Why 20x+ can happen
High-value treatment economics, better creative, advanced lead filtering, follow-up feedback, and rejected-lead learning can create high ROI when the market and clinic process are right.
שירותים קשורים
שאלות נפוצות
What is a good dental marketing ROI?
A good ROI depends on case value, acquisition cost, show rate, acceptance rate, and capacity. For high-value clinics, 20x+ can be possible when filtering, creative, and follow-up work together.
Should projected treatment value count as ROI?
Projected value should be labeled separately. Real ROI should be tied to accepted treatment and actual production whenever possible.
Why is cost per lead not ROI?
Cost per lead only measures inquiry creation. ROI depends on whether those inquiries become qualified consults and accepted treatment.