What to inspect first
Inspect search terms, match types, location settings, treatment-specific landing pages, call tracking, form quality, and whether booked consults are visible.
A Google Ads agency for dentists should capture active search intent while filtering expensive weak-fit traffic before it wastes staff time.
המדדים הם כיווניים וצריך לאמת אותם מול השוק, ההצעה, מהירות הפולואפ וכלכלת הטיפולים של כל מרפאה.

Inspect search terms, match types, location settings, treatment-specific landing pages, call tracking, form quality, and whether booked consults are visible.
Cost per lead is only a starting point. The better scorecard includes serious patient inquiry rate, booked consult cost, show rate, and accepted treatment value.
It should report spend, search terms, conversions, serious patient inquiries, booked consults, rejected reasons, and ROI assumptions.
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