Start with serious patient inquiry flow
Separate raw inquiries from reachable, local, treatment-fit opportunities before judging campaign performance. This keeps cheap lead volume from hiding weak patient fit.
KPI dashboard template
Implant and Veneer KPI Dashboard Template
Use this weekly dashboard when the clinic needs one shared view of marketing quality, coordinator follow-up, consult outcomes, and accepted treatment value.
המדדים הם כיווניים וצריך לאמת אותם מול השוק, ההצעה, מהירות הפולואפ וכלכלת הטיפולים של כל מרפאה.
Connect consults to accepted treatment
Track booked consults, show status, accepted treatment, estimated value, and rejected reasons in the same dashboard so marketing learns from real outcomes.
End every review with one decision
The dashboard should produce one action: adjust budget, rewrite a page, change creative, improve follow-up, add proof, or pause a low-fit source.
Weekly KPI dashboard fields
| Metric | Why it matters | Action when weak |
|---|---|---|
| Raw inquiries | Shows demand volume | Check source quality before scaling |
| serious patient inquiries | Shows usable demand | Repair targeting, page intent, or filtering |
| Booked consults | Shows coordinator conversion | Improve speed, script, or handoff |
| Show rate | Shows commitment and confirmation quality | Add proof, reminders, and expectation setting |
| Accepted cases | Shows revenue quality | Shift budget toward accepted-case sources |
| Rejected reasons | Shows what to fix next | Rewrite ads, landing pages, scripts, or proof |
שאלות נפוצות
Should implants and veneers use the same dashboard?
They can share a structure, but treatment lines should be reviewed separately because objections, economics, proof, and follow-up differ.
How often should the dashboard be reviewed?
Weekly is enough for most clinics. The goal is to make one useful improvement, not create a report nobody acts on.