Search intent
Google is usually closer to the decision moment, which can make clicks expensive but valuable.
Channel comparison
Google Ads vs Facebook Ads for Dentists
The right channel depends on whether the patient is actively searching or needs the problem explained in a believable way.
Benchmarks are directional and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.
Creative-driven demand
Facebook and Instagram can work well when patient-aware creative answers fear, cost, and trust concerns.
Related tools
Related services
FAQs
Which has better lead quality?
Google often has higher initial intent, but Meta can produce excellent quality with strong creative and filtering.