What a dental PPC agency should own
The partner should manage keyword intent, negative keywords, ad copy, landing-page alignment, tracking, and the feedback loop from accepted and rejected leads.
A dental PPC agency should prove more than clicks. Paid search has to connect keywords, landing pages, follow-up, and qualified consult quality.
Benchmarks are planning ranges and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.

The partner should manage keyword intent, negative keywords, ad copy, landing-page alignment, tracking, and the feedback loop from accepted and rejected leads.
The clinic still owns response speed, consult handling, treatment presentation, and whether lead outcomes are reported back consistently.
Send the practical next move for this resource: what to fix first before adding more marketing spend.
It should understand treatment economics, local intent, weak-fit search terms, and the difference between raw form fills and serious consults.
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