Technical and indexation checks
Confirm the sitemap is current, canonical tags are stable, important pages are indexable, and thin duplicate URLs are not competing with stronger pages.
A dental SEO audit should show whether Google can understand the clinic, whether patients can trust it, and whether organic visits can become real consults.
Benchmarks are directional and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.
Confirm the sitemap is current, canonical tags are stable, important pages are indexable, and thin duplicate URLs are not competing with stronger pages.
Review whether treatment pages explain patient objections, show local proof, link to related resources, and give the visitor a clear next step.
A focused audit should run before any major content expansion and then quarterly as Search Console data reveals winners and gaps.
One clinic per market
Check Your Market