What to inspect first
Inspect search terms, match types, location settings, treatment-specific landing pages, call tracking, form quality, and whether booked consults are visible.
A Google Ads agency for dentists should capture active search intent while filtering expensive weak-fit traffic before it wastes staff time.
Benchmarks are planning ranges and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.

Inspect search terms, match types, location settings, treatment-specific landing pages, call tracking, form quality, and whether booked consults are visible.
Cost per lead is only a starting point. The better scorecard includes serious patient inquiry rate, booked consult cost, show rate, and accepted treatment value.
Send the practical clinic version: whether the issue is intent, creative, landing page proof, budget fit, or follow-up.
It should report spend, search terms, conversions, serious patient inquiries, booked consults, rejected reasons, and ROI assumptions.
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