What to inspect first
Inspect search terms, match types, location settings, treatment-specific landing pages, call tracking, form quality, and whether booked consults are visible.
Google Ads agency guide
Google Ads Agency for Dentists
A Google Ads agency for dentists should capture active search intent while filtering expensive weak-fit traffic before it wastes staff time.
Benchmarks are directional and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.
How to judge performance
Cost per lead is only a starting point. The better scorecard includes qualified opportunity rate, booked consult cost, show rate, and accepted treatment value.
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FAQs
What should a Google Ads agency for dentists report?
It should report spend, search terms, conversions, qualified opportunities, booked consults, rejected reasons, and ROI assumptions.