What to benchmark first
Track qualified rate, reachable rate, booked consult rate, show rate, and accepted treatment value before judging a campaign by cost per lead.
Implant campaigns need a quality benchmark before the clinic decides whether leads are good, bad, or simply under-followed.
Benchmarks are planning ranges and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.

Track qualified rate, reachable rate, booked consult rate, show rate, and accepted treatment value before judging a campaign by cost per lead.
Market competition, treatment offer, financing, response speed, and doctor positioning all change what a healthy benchmark looks like.
Send the practical clinic version: which page, proof, follow-up, or budget issue is most likely blocking serious implant consults.
Use them as planning ranges, then validate them inside each market before increasing spend.
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