What to benchmark first
Track qualified rate, reachable rate, booked consult rate, show rate, and accepted treatment value before judging a campaign by cost per lead.
Implant campaigns need a quality benchmark before the clinic decides whether leads are good, bad, or simply under-followed.
Benchmarks are directional and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.
Track qualified rate, reachable rate, booked consult rate, show rate, and accepted treatment value before judging a campaign by cost per lead.
Market competition, treatment offer, financing, response speed, and doctor positioning all change what a healthy benchmark looks like.
No. They are directional planning benchmarks and should be validated inside each market.
One clinic per market
Check Your Market