When Google wins
Google is strongest when the patient is already searching for implants, All-on-4, cost, financing, or a second opinion.
Google captures existing demand. Meta creates and shapes demand. Implant clinics usually need both, but not for the same job.
Benchmarks are planning ranges and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.

Google is strongest when the patient is already searching for implants, All-on-4, cost, financing, or a second opinion.
Meta is strongest when creative can educate a patient who knows they have a problem but has not searched yet.
Send the practical clinic version: which page, proof, follow-up, or budget issue is most likely blocking serious implant consults.
Start with the channel that best matches local demand, budget, and available creative. Many clinics test both in a controlled way.
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