Use the interactive tracker, Excel workbook, or PDF worksheet when the clinic needs to know which campaigns create real treatment value, not just inquiries or booked appointments.
Benchmarks are planning ranges and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.
Enter spend, serious inquiries, booked consults, showed consults, accepted cases, and accepted value by source. The page calculates the clinic-side metrics that decide whether a campaign should be scaled, fixed, or paused.
Each row should connect source, landing page, treatment interest, qualified status, booked consult, show status, treatment proposed, accepted value, and rejection reason.
Single implant, full-arch, dentures, veneers, bonding, and smile makeover inquiries should not be blended into one lead-quality average.
Price friction, no-show, wrong treatment, unrealistic expectation, poor location fit, and trust gaps should shape the next creative, page, or follow-up fix.
Enter this week's numbers by source. The tracker turns clinic-side outcomes into the metrics that actually tell you what to scale, fix, or pause.
Accepted value
$0
Show rate
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Acceptance rate
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Value / spend
Add spend
Cost per accepted case
Add cases
Serious inquiries
0
| Source | Treatment | Spend | Serious inquiries | Booked | Showed | Accepted | Accepted value |
|---|---|---|---|---|---|---|---|
Use the rejection reason column in the downloadable sheet to record price-only, no-show, wrong treatment, weak location fit, trust gap, or financing friction.
| Field | Why it matters | Example |
|---|---|---|
| Source | Shows which channel created the opportunity | Google Ads, Meta, SEO, GBP |
| serious patient inquiry | Separates useful demand from raw forms | Yes, no, nurture, weak fit |
| Consult and show status | Measures follow-up and commitment | Booked, showed, no-show, rescheduled |
| Treatment proposed | Connects marketing to clinical value | Full-arch, single implant, veneers |
| Accepted value or rejection reason | Shows ROI and friction | $18,000 accepted or price-only declined |
Send the clinic-owner version: whether the next issue is budget size, channel noise, weak tracking, or accepted-case economics.
Usually the treatment coordinator or office manager, with weekly review from the owner and marketing lead.
Weekly during active campaigns and monthly when campaigns are stable.
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