Sort every term by patient intent
Tag each search term as high-intent treatment demand, research-stage demand, weak-fit curiosity, competitor comparison, financing concern, or irrelevant traffic.
Search-term worksheet
Implant Google Ads Search-Term Triage Worksheet
Use this when Google Ads is producing implant clicks but the clinic is not sure which searches are creating qualified consult opportunities.
Benchmarks are planning ranges and should be validated against each clinic's market, offer, follow-up speed, and treatment economics.
Choose one of four actions
Keep terms that create qualified opportunities, pause terms that need more data, exclude terms that repeatedly create weak-fit inquiries, and rewrite landing pages when the term is good but the page fails to answer the intent.
Review with coordinator feedback
Search terms should be judged against reachable rate, implant context, booked consults, price-only conversations, and accepted-case feedback.
Search-term triage actions
| Action | Use when | Example decision |
|---|---|---|
| Keep | The term creates reachable implant or full-arch opportunities | Increase budget slowly and watch booked consult cost |
| Pause | Intent is plausible but volume or follow-up notes are thin | Hold spend until the team has enough call feedback |
| Exclude | The term repeatedly creates irrelevant or impossible-fit inquiries | Add a negative keyword or tighten match type |
| Rewrite page | The term is valuable but the page misses the patient's concern | Add financing, second-opinion, denture, or full-arch proof |
FAQs
How often should implant search terms be triaged?
Weekly while campaigns are learning, then at least monthly once the campaign is stable.
Should every cost-related term be excluded?
No. Cost terms can be serious when the page and coordinator handle financing, treatment context, and next steps well.